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Masterminds . . . Claire Inkson (left), Margot Korhonen and Trish Coleman celebrating the launch of AmberleyNZ. PHOTO: ROBYN BRISTOW

By ROBYN BRISTOW

As a result of this growth, a group of 37 passionate business owners have joined forces to launch AmberleyNZ, a new promotional strategy which highlights the wide range of eateries, attractions, boutique retail, experiences and accommodation that Amberley has to offer.

AmberleyNZ was launched last night at the Nor’Wester Cafe in Amberley.

The event helped boost the town which has suffered hardship following years of ongoing droughts and devastating November 2016 earthquake which impacted the flow of north-bound traffic through Amberley. Despite these difficulties, Amberley business owners are determined to build on the unique vibe of their town and cement its reputation as a memorable destination.

This project was the brain child of Trish Coleman, owner of Mumma Ts Trading Lounge, who approached local designer Margot Korhonen from Spruce Design + Marketing to put together a map showcasing all the exciting places to visit in Amberley.

Claire Inkson from Claire Inkson Photography then introduced the idea of expanding the project to include more retailers.

The motivated trio evolved the project scope to promote Amberley as well as supporting the entire North Canterbury region.

The final step in the process was approaching other businesses who welcomed the “wonderful step forward” for their town.

Maps showcasing all that Amberley and the wider region has to offer are available from a number of retailers, stores and cafes throughout the town.

Trish, Margot and Claire hope that the map and the new promotion strategy will encourage visitors to spend more time in Amberley, while uncovering some of its hidden gems.

Just 40 minutes north of Christchurch, Amberley is the perfect location for a day trip.

“Previously considered as an “ice-cream stop”, a trip to Amberley can now incorporate a unique boutique shopping experience with plenty of free parking and not a chain store in sight,” they say.

After exploring the main street, stroll along the side streets to uncover hidden treasures including quirky Kiwiana stores and homeware emporiums filled with everything from Balinese ecor to country, modern and vintage styled interior items.

“Many retailers stock items which showcase the artistic talents of local crafts people and make ideal gifts. Lovers of fashion are also catered for with two edgy clothing boutiques, along with an iconic clothing store with a cult following built up during two decades of catering for “real women”.

“When it’s time for a snack or lunch you will find every need catered for including an authentic French bakery, artisan cafes, fine cuisine and even a craft brewery with wood fired pizzas,” they say.

On Saturdays, the Waipara Valley Farmers Market is a great way to experience local produce, and meet the regional growers while the neighbouring Amberley Craft Market offers a delightful handcraft experience.

Offering much more than just shopping, Amberley’s attractions include sculptures, murals, historic buildings, established parks and playgrounds, stunning beaches and a developing network of walking and cycling trails.

“After some retail therapy and refuelling with sumptuous local fare, you can indulge and pamper yourself at one of the many local hair salons or beauty therapy clinics. These clinics and salons use quality products, and provide a peaceful and unhurried atmosphere in which to relax and unwind.

But Trish, Margot and Claire say the real ingredient which makes Amberley such a unique and pleasurable experience is the people.

“You’ll meet motivated locals, inspiring entrepreneurs and business owners who are passionate about local ingredients, products and supporting each another. That’s what makes Amberley the perfect place to eat, shop, pamper, play and stay.”